BagsnMore – Full Case Study

A structured Shopify + Meta Ads funnel that delivered massive reach, strong CTR performance, and consistent brand growth through multi-layered ad campaigns.

About the Brand

BagsnMore is a lifestyle accessories brand offering a wide range of bags and watches for men and women. They required a scalable Meta Ads growth system that could deliver high-volume traffic, strong brand visibility, and a cost-efficient funnel capable of sustaining long-term conversions.

Objectives

  • Drive high-volume reach across Pakistan
  • Generate cost-efficient traffic to the Shopify store
  • Improve brand awareness and post visibility on Instagram
  • Build a funnel that supports retargeting and conversion campaigns
  • Consistently optimize Meta Ads for lower CPR and higher engagement

Strategy Overview

  • TOF Awareness: Broad reach campaigns delivering CPR as low as Rs. 20.97
  • MOF Engagement: High-performing Reels, statics, and lifestyle creatives
  • BOF Conversion: Checkout-optimized campaigns targeting high-intent audiences
  • Retargeting: 14-day engagement retargeting + catalog remarketing
  • Creative Testing: UGC-style ads, product-focused creatives, offer-based visuals

Performance Results

  • Total Reach: 4,123,293 people
  • Total Impressions: 7,799,904
  • Instagram Insights (Last 90 Days):
    • Accounts Reached: 1,223,636
    • Impressions: 4,156,395
    • Reach From Ads: 98.4%
    • Follower Reach Growth: +47.6%
  • CPR Breakdown:
    • Lowest CPR: Rs. 20.97
    • Typical CPR Range: Rs. 60 – Rs. 167
    • Highest CPR: Rs. 563+
    • CTR Range: 1.15% – 5.29%
    • Average CTR: 2.18%
  • Total Spend: Rs. 733,643
  • Total Spend (USD): $2,620.87
  • Full Funnel Optimization: Awareness + Engagement + Conversion + Retargeting

Performance Screenshot

Meta Ads Manager – Verified Results

What I Delivered

  • Shopify + Meta Ads full-funnel setup and optimization
  • High-impact creative strategy and content testing
  • Audience segmentation and warm audience expansion
  • Retargeting and remarketing flow development
  • Scaling strategy with targeted budget allocation
  • Weekly optimization, reporting, and analytics review

Conclusion

BagsnMore achieved strong performance across awareness, engagement, and conversion goals. The campaigns delivered millions of impressions, powerful CTRs, and consistent brand visibility across Pakistan. This case study demonstrates the value of structured funnel building, creative testing, and ongoing optimization in e-commerce scaling.

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