OLOrganic – Full Case Study

A WordPress + Meta Ads performance system built to drive sales, improve brand visibility, and generate consistent results with a limited 2.5-month budget.

About the Brand

OLOrganic is a Pakistani organic food brand offering natural products such as dry fruits, honey, seeds, and immunity boosters. The brand needed a structured digital marketing system that could generate online orders with a limited budget and build long-term customer trust. My mission was to design a clean WordPress website and run Meta Ads in a way that maximized ROI while maintaining audience quality.

Objectives

  • Generate consistent organic food orders using minimal budget
  • Improve product visibility and reach new health-focused audiences
  • Drive high-intent buyers to the website landing pages
  • Run full funnel ads: awareness → engagement → website traffic → conversions
  • Optimize cost-per-results across all campaign types

Strategy Overview

  • TOF Awareness: Broad audience reach to introduce OLOrganic to Pakistan
  • MOF Consideration: Engagement campaigns to build trust & retargetable audiences
  • BOF Conversion: Website-traffic & view-content campaigns for immediate purchases
  • Retargeting: Remarketing using product carousels and bestsellers
  • Creative Testing: Seasonal offers, product closeups, health-benefit creatives

Performance Results

  • Total Reach: 913,703 people
  • Total Impressions: 1,365,573
  • CPR Breakdown:
    • Cost Per Result (Avg): Rs. 3.62
    • Link Clicks & View Content: Rs. 2.10 – Rs. 5.20
    • Seasonal Offer Ads: Rs. 1.80 CPR
  • Total Spend (PKR): Rs. 84,623 over 2.5 months
  • Total Spend (USD): ≈ $304.00
  • Ad Frequency: 1.15
  • Optimization: Daily checks, creative swaps, scaling winners

Performance Screenshot

Meta Ads Manager – Verified Results

What I Delivered

  • Shopify e-commerce setup & store optimization
  • Meta Ads strategy, testing, execution & daily optimization
  • Seasonal campaigns for Ramadan & Winter immunity products
  • Audience segmentation and interest testing
  • Retargeting funnels with bestsellers & returning customers
  • Weekly reporting and insights-based optimization

Conclusion

Despite a limited budget, OLOrganic achieved strong brand visibility and consistent performance across a 2.5-month period. The campaigns reached over 900K people, delivered more than 1.3M impressions, and maintained a low CPR throughout. This case study proves how strategic targeting, optimized creatives, and funnel-based advertising can generate meaningful results even with smaller budgets.

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