Zabric Official – Full Case Study

A Shopify + Meta Ads growth system that scaled conversions, built brand visibility, and delivered strong performance across a multi-layered digital funnel.

About the Brand

Zabric Official is a rising fashion and lifestyle brand in Pakistan. They needed a high-performing Shopify store and a complete Meta Ads strategy built to scale. My goal was to build a full acquisition funnel that drove revenue, created digital authority, and consistently delivered conversions at the lowest cost.

Objectives

  • Increase online sales across the Shopify store
  • Grow Instagram from 40K to 83K followers
  • Reduce cost per checkout and profile visit
  • Build a scalable funnel (traffic + engagement + checkout + retargeting)
  • Set up and optimize Meta Ads for consistent profitability

Strategy Overview

  • TOF Awareness: High reach campaigns with Rs. 0.01–0.02 CPR
  • MOF Engagement: Profile visits & messaging campaigns
  • BOF Conversion: Checkout-optimized campaigns to increase buying intent
  • Retargeting: Warm audience retargeting with catalog + bestsellers + remarketing
  • Creative Testing: Static, UGC, lifestyle photography, and offer-based creatives

Performance Results

  • Total Reach: 2,129,712 people
  • Total Impressions: 6,348,738
  • CPR Breakdown:
    • Instagram Profile Visit: Rs. 0.01 – Rs. 0.02
    • Landing Page View: Rs. 0.01
    • Messaging Leads: Rs. 0.31 – Rs. 0.39
    • Checkout Initiation: Rs. 1.70 – Rs. 8.35
    • Link Click CPR: Rs. 0.01 – Rs. 0.06
  • Total Spend: $3,341.60 (as shown in screenshot)
  • Instagram Growth: 40K → 83K followers
  • Full Funnel Optimization: Awareness + Engagement + Checkout + Retargeting

Performance Screenshot

Meta Ads Manager – Verified Results

What I Delivered

  • Shopify store optimization and funnel smoothing
  • Meta Ads setup, testing, scaling, and daily optimization
  • Creative strategy, content planning, and asset selection
  • Advanced retargeting and remarketing flows
  • Audience research, segmentation, and expansion
  • Analytics, insights, and reporting

Conclusion

Zabric Official achieved significant growth through a fully optimized performance marketing system. The campaigns delivered millions of impressions, extremely low CPR across key events, and consistent conversion momentum. This case study represents the impact of a strong digital strategy backed by continuous creative and audience testing.

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